MKTG 4301 - Entrepreneurship & New Venture

(3) Credit Hours
Prerequisite: MGMT 3000; MKTG 3000
Cross-listed with: MGMT 4300
This course studies new ventures and businesses, the characteristics of successful entrepreneurs, the process of starting a new business and the determinants of new venture performance. Students will be required to prepare a business plan for a prospective new venture.