2017-2018 Georgia Gwinnett Catalog 
    
    Apr 28, 2024  
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2017-2018 Georgia Gwinnett Catalog [ARCHIVED COPY]

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MKTG 3000 - Principles of Marketing

(3) Credit Hours
Prerequisite: BUSA 2105 ; BUSA 2106  
An introduction to the basic principles of marketing and the marketing environment. Topics include consumer markets, channels of distribution, product and pricing policies, promotion, and ethical planning


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