2017-2018 Georgia Gwinnett Catalog 
    
    Apr 23, 2024  
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2017-2018 Georgia Gwinnett Catalog [ARCHIVED COPY]

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MKTG 3060 - Retailing

(3) Credit Hours
Prerequisite: MKTG 3000  
An examination of the fundamentals necessary for establishing and effectively operating a retail concern. Includes consideration of the marketing and management challenges faced by retailers.


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