2017-2018 Georgia Gwinnett Catalog 
    
    Apr 19, 2024  
2017-2018 Georgia Gwinnett Catalog [ARCHIVED COPY]

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MKTG 3200 - Business to Business Marketing

(3) Credit Hours
Prerequisite: MKTG 3000  
Explores special problems and considerations of marketing products and services to organizational buyers. The course examines organizational buyer behavior, business to business promotion, pricing and development of industrial products.



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