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May 07, 2024
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MKTG 4025 - Marketing Research (3) Credit Hours Prerequisite: MKTG 3000 ; BUSA 2000 A study of the methods and procedures designed to provide management with information on which to base decisions, including developing and evaluating marketing strategies. Topics include the gathering and use of marketing information from primary and secondary sources, quantitative and qualitative research methodologies.
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