2017-2018 Georgia Gwinnett Catalog 
    
    Mar 29, 2024  
2017-2018 Georgia Gwinnett Catalog [ARCHIVED COPY]

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MKTG 4301 - Entrepreneurship & New Venture

(3) Credit Hours
Prerequisite: MGMT 3000 ; MKTG 3000  
Cross-listed with: MGMT 4300 
This course studies new ventures and businesses, the characteristics of successful entrepreneurs, the process of starting a new business and the determinants of new venture performance. Students will be required to prepare a business plan for a prospective new venture.



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