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Mar 29, 2024
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MKTG 4450 - Global Marketing and the Internet (3) Credit Hours Prerequisite: MKTG 3000 ; BUSA 3200 The course focuses on global marketing in the internet age and examines the characteristics of e-commerce that are likely to apply in the international area. It focuses on the intersection of the international environment, e-commerce and marketing with particular attention to the impact of internet technology on marketing strategy and practices and the marketing mix. The course also describes the importance of cultural dynamics and business customs on effective internet marketing. The e-commerce environment is examined in countries located in Europe, Latin America and the Far East.
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