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Policy Number: 10.1
Effective Date: February 3, 2023
Revision History: October 17, 2025 (Minor Change)
Policy Contact(s): Associate Vice President for Communications
I. Purpose and Policy Statement
This policy establishes Communications (“Comms”) as the Brand Manager for Georgia Gwinnett College (“GGC”). All College communications, including but not limited to, print and digital content/publications, promotional materials, photography/videography, and advertising are under the exclusive control and authority of Comms and shall comply with GGC Brand Standards, which outline proper usage of logos, colors, styles, and trademarks.
II. Scope
This policy applies to all GGC faculty, staff, students, and authorized vendors or contractors, who may publish print or digital publications on behalf of GGC.
III. Definitions
Print Publications: GGC print publications include all College owned or controlled print materials, including, but not limited to, annual reports, brochures, newsletters, magazines such as GGC’s official publication, Georgia Gwinnett College Magazine, promotional materials, photography, and advertising. All financial contracts pertaining to such publications shall be approved by the Vice President for Business and Finance or a designated representative.
The official print publication of Georgia Gwinnett College shall be Georgia Gwinnett College Magazine. It shall be published two times annually and will contain no paid advertisements or sponsorships.
Digital Publications: GGC digital publications include all College owned or controlled digital media, including, but not limited to, e-newsletters including Inside GGC, videography, and official social media accounts as outlined in APM 10.7 Ownership, Control, and Use Policy for Online Resources .
GGC website: The GGC website is defined as the public website, its content (text, images, downloadable documents, feeds, video, etc.), and third-party sites that can be accessed through the public website. The GGC website is managed by Comms. The public GGC website should adhere to the GGC Brand Standards.
Promotional Materials: GGC promotional materials include all College owned or controlled promotional or giveaway items that include the College logo, colors, or trademarks.
IV. Roles and Responsibilities
GGC Comms is the authority for the establishment of GGC’s print and digital publications and promotional materials; the management of existing GGC print and digital publications and promotional materials; the approval of content in GGC print and digital publications and promotional materials; and, the deletion or elimination of print or digital publications and promotional materials when they are no longer needed or are out of compliance.
V. Related Regulations, Statutes, Policies, and Procedures
10.7 Ownership, Control, and Use Policy for Online Resources
GGC Brand Standards
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