ENGL 2820 - Persuasive Public Writing

(3) Credit Hours
Prerequisite: ENGL 1102 with a grade of C or higher
This course focuses on developing rhetorical strategies for effectively persuading others in public contexts with special focus on choosing the right medium based on audience and purpose. Students in this course will be asked to consider how persuasive text-based public media can be used to influence, define, and change public identify and thought. Course topics will include target audience analysis, persuasive strategies, ethical considerations of persuasion, legal aspects of public writing, persuasive news releases, brochures, flyers, corporate social responsibility reports, speeches, ad ad copy.