2022-2023 Catalog 
    
    Apr 01, 2023  
2022-2023 Catalog
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MKTG 3000 - Principles of Marketing

(3) Credit Hours
Prerequisite: BUSA 2105 ; BUSA 2106  
An introduction to the basic principles of marketing and the marketing environment. Topics include consumer markets, channels of distribution, product and pricing policies, promotion, and ethical planning



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