2020-2021 Catalog 
    
    May 22, 2024  
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2020-2021 Catalog [ARCHIVED COPY]

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MKTG 3200 - Business to Business Marketing

(3) Credit Hours
Prerequisite: MKTG 3000  
Explores special problems and considerations of marketing products and services to organizational buyers. The course examines organizational buyer behavior, business to business promotion, pricing and development of industrial products.


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