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May 03, 2024
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MKTG 3550 - Social Media Marketing (3) Credit Hours Prerequisite: MKTG 3000 This course provides an in-depth examination of techniques for the development and application of strategies for effective use of social media in marketing. Students will study a framework for understanding and utilizing social media to achieve organizational objectives. Further, the course explores methods for tracking the impact of social media marketing strategies.
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